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Reading the numbers in equities

Not stock picks: how to read reported numbers. What a share is, why price and value differ, why every figure has a date, and what diversification does.

⏱ About 5min read ·Information updated 2026-10-10
📋 Key facts4
Covers
How metrics, statements, dividends, taxes, costs and psychology work
Does not cover
Stock picks, timing, market forecasts
Start with
Financial statements → valuation → indexes and index funds
Note
Not investment advice; loss of principal is possible

What a share is

A share is a certificate of owning part of a company, so its value fundamentally comes from the company's future earnings. The price is set moment to moment where buyers meet sellers, moving with how those people view the future. Today's price is not today's results but the sum of expectations about what is ahead.

Price and value are different

A high share price and an expensive share are not the same statement. The price of one share depends on how many pieces the company was divided into, so prices alone cannot be compared. To see the size of the whole company you need market capitalisation: price multiplied by share count. Comparing similar companies also uses multiples of earnings or assets rather than the share price.

  • Share price: the price of one piece, unrelated to company size
  • Market capitalisation: price times shares, the market's value for the whole
  • Earnings multiple: how many years of current earnings the price represents
  • Book multiple: how many times the accounting net assets

Numbers carry a date

Reported metrics are mostly calculated from past results, while price reflects the future. A low earnings multiple therefore cannot be declared undervalued on its own, because the market may expect earnings to fall. Finding why a number is low or high matters more than reading the number.

What diversification does

Concentrating in one name pays well when right, but one company's failure can cause an unrecoverable loss. Diversification is not a device for raising expected returns but for lowering the chance of losing heavily at once. Concentrating assets in the shares of the company you work for is particularly risky, since salary and assets then share the same exposure.

What this topic does not cover

The pieces here explain what indicators compute and what each line of a financial statement means. They do not cover which stock to buy or what phase the market is in. Decisions fitted to individual circumstances and risk tolerance belong with a qualified professional.

How to read this topic

The guides fall into three groups. The first is about reading numbers: financial statements, valuation, and indexes and index funds. Learning which numbers describe a company and a market makes everything else much easier. The second covers where money leaks: how dividends work, trading costs, taxes on shares, and the average-cost illusion. The third deals with what sways judgement: behavioural biases, how pump schemes operate, and how IPO subscriptions are structured. You can read them in order or start with whichever answers the question on your mind. Rules and schedules as of October 2026 are covered separately in the guides on market hours, the securities transaction tax, US stock taxes, separate taxation of high-dividend company dividends, ex-dividend dates and circuit breakers, and gold and dollar investing are compared as options outside stocks.

  • Reading numbers: statements, valuation, indexes and index funds
  • Leaks: dividends, trading costs, taxes, average cost
  • Judgement: psychology, manipulation, IPOs
  • Rules and schedules (October 2026): market hours, transaction tax, US stock taxes, dividend separate taxation, ex-dividend dates, circuit breakers
  • Gold and dollars: ways to invest in gold, ways to invest in dollars
  • Use the linked tools at the end of each guide to calculate yourself

Terms you will keep seeing

The same terms recur across stock guides and tools. The price-to-earnings ratio (PER) divides the share price by earnings per share and shows how many years of current profit you are paying for. The price-to-book ratio (PBR) divides the price by net assets per share. Return on equity (ROE) is how much a company earned in a year on the money shareholders have put in. All of these mix past results with today's price, and normal ranges vary widely by industry. Rather than memorising a single threshold, use them to compare within an industry or against the same company's own history.

  • PER: price ÷ earnings per share
  • PBR: price ÷ book value per share
  • ROE: net income ÷ shareholders' equity
  • Normal ranges differ by industry

Using the linked tools

The quote, comparison and calculation tools linked to this topic show figures based on public market data and standard formulas. Quotes may be delayed or briefly missing depending on the data source, and indicators can differ from other sites because of calculation methods and period settings. Any grades or commentary a tool shows are descriptions summarising past data, not promises about direction. Before trading, check your broker's official quotes and company filings, and treat calculations as just one input. Nothing in this topic, guide or tool, is investment advice.

  • Quotes may be delayed or missing
  • Values vary with method and period
  • Commentary summarises the past; it is not a forecast
  • Confirm with broker quotes and filings before trading

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